Bring Sup to your shelves, menu, or guests.
Sup is built for the rapidly growing alcohol-free and hemp beverage category — perfect for retailers, hospitality groups, bars, restaurants, events, and modern beverage programs.
Who we work with.
Sup fits naturally into modern beverage programs looking for premium alcohol-free and hemp beverage options.
Retail stores
Bottle shops, grocery, specialty beverage retailers, and wellness-forward markets.
Bars & restaurants
Upgrade your non-alcoholic menu with drinks guests actually want to order.
Hotels & hospitality
Modern minibar offerings, rooftop menus, lounges, and guest experiences.
Consumers want better alcohol-free options. We brought the drinks.
Why Sup works.
The sober-curious movement is no longer niche. Customers are actively searching for alternatives that still feel social, premium, and enjoyable.
Sup combines mocktail-inspired flavor, modern branding, and hemp beverage appeal into a product that stands out on shelves and menus alike.
Translation: people do not feel punished for ordering it.
Built for parties, pop-ups, and premium experiences.
Sup is ideal for brand activations, weddings, festivals, hospitality events, and alcohol-free beverage experiences that need something more interesting than canned sparkling water.
Wholesale inquiry.
Interested in carrying Sup? Tell us about your business and we’ll get in touch.
Better drinks belong everywhere.
Join the next generation of alcohol-free beverage programs with Sup.
Contact Sup